Traditional coaching approaches are predominately “left brain” based, aiming to appeal to the rational and logical, minded. Whilst this may generate the desired change in thinking and some positive results, it is short-term in nature and fails to address the deeply ingrained barriers/limitations and fears.
Psychodynamic coaching approaches on the other hand work on the 'right brain' to help facilitates a more permanent change in thinking and behaviour. They access and transform the deep-seated negative beliefs to enable you to more effective and productive in the long run.